Digital business aims at gaining a competitive edge via the web. The Internet has become one of the standard operational environments for electronic business, but there are alternatives. Digital business focusses on innovations related to the operational concept and realizes them through modern electronic solutions. On the strategic level, the core of operations is based on digitization, not merely on turning traditional processes electronic. This entire glossary of digital business can be understood as a group of things used to implement digital business strategies. Digital business is often linked to disruption-oriented approaches.
We at Sentient Digital, do not consider digital business as mere an IT program. Instead, we believe it to be an enterprise mindset and lingua franca, with digital expertise spread across the enterprise and value ecosystem. We work on changing the way organizations use and think about technology and moving technology from a supporting player to a leading player in innovation, revenue, and market growth.
We think about technology in a fundamentally different way than done in the past. Further extending the notion of It being an enabler to be applied to what the business wants to do; we take it as source of innovation and opportunity for what the business could do. This proactive model focuses on creative disruption and new business models to gain competitive advantage.
Our approach to creating a digital business involves data science, design thinking and deep industry and process knowledge, and combine them with deep technology capabilities to combine the real and virtual facets of an organization seamlessly, across all channels.
